Instagram must “evolve fast”

Instagram's head says platform must “evolve fast” due to AI.

The Rundown.

The Rundown: Instagram leader Adam Mosseri just posted a year-end essay arguing that AI-generated content has killed the curated aesthetic that made the app famous, saying that raw, unpolished posts are now the only proof that something is real.

The details: 

Mosseri says most users under 25 have already abandoned the polished grid for more personal direct message photos and "unflattering candids."

He also pushed for camera makers to cryptographically sign photos at capture to verify real media instead of just weeding out fakes.

Mosseri said Instagram needs to “evolve” fast, predicting a shift from trusting what images you see to scrutinizing who posted it.

Instagram plans to label AI content, surface more context about accounts, and build tools so creators can compete with AI.

Why it matters: IG was one of the pioneers of social media’s “filter culture”, so there’s some irony in now declaring the death of authenticity. 

But the trend feels accurate, with both a shift in how younger users communicate and the flood of AI images, video, and content completely upending traditional dynamics of social media platforms. 

Thank you for reading,

Tim.


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