Amazon brings Alexa+ to the web.

The Rundown: Amazon just introduced Alexa.com, a new browser-based interface that brings its newly AI-infused Alexa+ assistant to the web, directly challenging rivals like ChatGPT, Gemini, Claude, and Grok in the chatbot space.

The details:

Early Access users can access Alexa+ through any browser for research, writing, and planning tasks, marking a first-time extension beyond devices.

Alexa+’s agentic capabilities expand with companies like Expedia, Yelp, Angi, and Square joining Uber and OpenTable for reservations, services, and more.

Amazon says engagement has surged since the Alexa+ rollout, with users shopping and cooking with the assistant at 3-5x previous rates.

The Alexa mobile app is also getting a chatbot-first redesign, elevating conversational AI as the main feature instead of leaving it buried in menus.

Why it matters: Amazon's massive investment in Anthropic makes this chatbot push a bit strategically awkward, with the company betting billions on Claude while also trying to position Alexa in a similar space. 

But with distribution across one of the few actually used AI-integrated devices on the market, Alexa+ definitely sits in a unique position.

Thank you for reading, 

Tim. 

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